Strategies for sharing content on social networks

Yo guys,

So, I've got a question that may seem a little off-topic, but could well concern some of you here. With all this talk of creating content and trying to earn a bit of money on social networks (like Twitter X and the like), is it really worth the effort when you're really into a game like Quake II? Like, I wonder if it's not just a waste of time that could be better invested in training and fine-tuning your strategies for matches.

Have any of you tried sharing videos, tips or even streams on the networks? Sorry if this has already been discussed, but I figure it's a topic that might be of interest to those looking to combine passion and social networking.